“Made in Japan” is a such a simple phrase, yet it instantly evokes an image of exceptional design and high-quality production. Japan today is well known for creating some of the most stylish, sophisticated, innovative, and well crafted products in the world.

In Japan, even the machine-made or mass-produced object often embodies the craftworkers’ ethic of monozukuri (making things). This traditional idea is probably the most important influence on contemporary Japanese product design.

"Monozukuri" is the commitment by the designer and manufacturer to do their best possible work by refining and redesigning repeatedly.